Global Tax Free-Planet offers more than tax-free systems. Our tax refund business brings us into daily contact with travelers. We use the channels and data gained through those connections to support awareness before a trip to Japan, and store visits and purchases during their stay.
Turn tax refund connections into marketing assets.
We combine traveler media focused on Korea and Chinese-speaking markets, social media, offline locations and business media to design promotions around each facility or brand’s objectives. Together with purchase data and market trend analysis, our aim is marketing that informs the next initiative, beyond simply placing advertisements.
Shopping+
Reach travelers with shopping experience
Shopping+ is GTF’s own media platform, attracting more than 50,000 visitors a month. In Korea, users arrive through QR codes printed on tax refund envelopes, creating connections with travelers who have actually shopped and used tax-free services.
Using a Japanese edition makes it possible to deliver facility and brand information to travelers, particularly visitors from Korea, in a context different from conventional advertising.
GTF KR Magazine
Give travelers a reason to visit
This offline channel uses approximately 20 GTF tax refund desks across Korea, including Olive Young, Lotte Department Store and Hyundai Department Store. It shares facility and brand information with travelers planning to visit Japan while they are preparing their trips.
The aim is to build awareness and interest before departure, encouraging natural store visits in Japan rather than relying on advertisements after arrival.
Social media marketing | Channels for each market
Korea
NAVER CAFE · Check-in Day
We use Check-in Day, an online travel community on NAVER with around 600,000 members. We share information about participating facilities and brands with users researching travel, shopping and dining in Japan.
Taiwan
YouTube
Our PR examples for Taiwan include work with a creator whose channel has approximately 110,000 subscribers. Videos introduce commercial facilities and participating stores, building connections while travelers research their trips.
China
Xiaohongshu (RED)
We develop PR initiatives with creators on Xiaohongshu. Visual content communicates the experience offered by commercial facilities, destinations and participating stores.
E-TODAY | Build trust through editorial content
Through the network of Korean business media outlet E-TODAY, we share articles about facilities, brands and inbound tourism trends. Presenting information in a news context distinct from advertising aims to enhance brand credibility and create continuing connections through search.
Use purchase data and market trends to plan the next step
GTF provides marketing reports combining client sales trends and purchasing behavior by nationality and time of day with trends in arrivals and spending among visitors to Japan. Analysis is tailored to each client’s KPIs and objectives, supporting decisions on merchandising, staffing and targeted advertising.
Article examples analyze the spread of international visitor spending beyond metropolitan areas, regional airport and rail use, and growth in experiential spending, using GTF sales data and external statistics. Our marketing support helps translate market changes into action, beyond providing media channels.
- Awareness before travel
- Store visits & purchases
- Data analysis